TGI Fridays website
Redesigning the table booking flow and the information architecture of the TGI Fridays' website.
Project overview
Problem and approach
The TGI Fridays team was doing a rebrand and wanted us to improve areas of the website and mobile app that were performing poorly.
After a Discovery phase that was conducted by another team of our agency, we were assigned to redesign the table booking flow. To identify the key user pain points we performed research sessions with 6 participants. We then presented our findings to the TGI Fridays team and did an ideation workshop together that would inform our new designs of the booking flow.
After analysing the workshop, we proposed a new information architecture and designed the high-fidelity wireframes for the mobile web app which we then tested with users to identify areas for further improvements or changes. We analysed the findings from those usability sessions and made final amends to our designs and clickable prototype.
My role and contribution
In this project I was a junior Experience designer together with a mid-weight Experience designer colleague and an Experience design director.
I co-wrote the recruitment brief and discussion guide, and performed user interviews and note-taking. I analysed the data with my colleague and presented part of them to our client. I led two sketching activities of the ideation workshop and did a card sorting activity to address issues with the information architecture that were identified in the research. I analysed the relevant workshop findings and proposed a new information architecture for the website.
I sketched and created low- and mid-fidelity wireframes for the mobile web app based on the research and ideation workshop findings. I co-wrote the discussion guide for the usability testing and facilitated usability testing interviews and note-taking and contributed to the final improvements of the booking flow designs.
Outcomes
Final designs for the table booking flow and a clickable prototype. This project was completed June 2023.
Selection of artifacts
Image 1. Competitor analysis and grouped findings
Image 2. Ideation workshop board
Image 3. Booking flow sketches
Image 4. Booking flow low-fidelity wireframes